The Agentic Era Has Begun: Simply Release May 2026

Something has shifted in how AI works

Not "answer the question" anymore, but "do the task" — often without you needing to ask.

A conversation comes in, gets automatically processed, linked to the right contact, all relevant data written to the right fields. And when you need something — "convert this CV into our house style" or "rewrite the introduction to fit that vacancy" — you don't have to dig through the UI anymore. You ask it directly in the chat. A chat that knows the full context of your data, flows and processes.

Not as a suggestion. As an action.

With the May 2026 release, Simply has taken the first big steps into that agentic era. This article walks you through every change — what's live now, what's coming, and what's going away.

1. Simply Ask now works agentic

The biggest leap in our AI layer so far. Simply Ask used to give answers — now it executes tasks, with the full context of your CRM.

What it does for you:

• Drafts emails with the full context of the candidate, vacancy or last conversation
• Matches candidates to vacancies — knockout, semantic matching, scoring and reranking. Fully auditable and EU AI Act-proof
• Creates tasks in your CRM based on conversation content
• Rewrites candidate introductions in the CV, tailored to the specific vacancy
• Translates CVs directly from chat
• Pulls contact data without you having to search

The agent is strongest when it has access to your full CRM context. In Salesforce environments it lives there, with direct access to everything you know about a candidate, vacancy or client. Available in both Simply and the Simply x Salesforce app. Status: beta, flagship.

For direct access, send us an email — we'll activate the beta on your account and show you live what the agent does for your specific use case.

This is the concrete difference between an AI assistant and an AI agent. An assistant helps you do a task faster. An agent does the task.

2. Auto Processing — telephony and online calls ready for review on arrival

No more ticking the language box. No more manually selecting a conversation profile. Simply detects it itself:

• Input and output language automatically recognised
• Conversation profile (intake, sales, progress, evaluation, etc.) automatically assigned
• Relevant data points automatically processed

The result: conversations are ready for review the moment they come in. No intermediate step, no manual configuration per call. Works in Simply itself as well as in any connected ATS or CRM.

Now live for meeting bots and VOIP telephony. The next release adds physical conversations via the mobile app.

30 days free, for everyone. Auto Processing sits on the Business plan by default, but we think it's strong enough that we're opening it up for 30 days to all users, regardless of your current plan. Drop us a message and we'll activate it on your account.

3. Job parsing in your house style

The same technology we use for CVs — parsing plus automatic house-style formatting — is now available for vacancies. Paste a job text, get it back in your own branding and structure.

First launched in Salesforce. In the next Simply release it'll be available inside Simply itself as well.

4. A new Simply, inside and out

Three changes to the platform itself:

Complete redesign — dark mode, light mode, every page rebuilt. Simply has had a thorough restyle. Every page has been redesigned, cleaner and more consistent than ever. Plus:

• Dark mode and light mode — switch to whatever works for you
• Expanded filter options across all overviews
• Tighter navigation and faster load times

Structured data at contact level. All data from both conversations and CVs is now automatically linked to the contact level. The result: you keep structured, searchable data per candidate — regardless of where the source came from. That makes reporting, search and candidate filtering much more powerful. It's effectively the end of fragmented recruitment data.

Analytics: your organisation in one dashboard. For managers and admins: a new analytics layer where you can see organisation-wide insights. How many conversations have been held, by whom, in what profile, with which conversion rates — all in one place, with filters per team or recruiter. The recruitment intelligence layer we've been writing about is now visibly in product.

5. Available directly in your Salesforce environment

Two Salesforce-specific updates:

Full redesign of the Simply x Salesforce app. We've rebuilt the entire application. Cleaner, faster, more logical. No migration needed on your end — you open it and feel the difference immediately. All existing mappings and configuration keep working.

Clickable sentences — now in Salesforce too. A feature that was already popular in Simply itself is now live within Salesforce: click any sentence in a summary and see exactly where it came from in the transcript — including audio. Full source traceability, without leaving your CRM.

6. What's coming — and what's going away

One important announcement and a forward look at the roadmap.

Desktop app is being phased out — in 4 weeks

The other recording methods are now superior in every use case:

• For physical conversations → use the mobile app. Works everywhere, including offline, and is faster in both recording and processing.
• For online conversations → connect your calendar and let the meeting bots do the work.

Still using the desktop app actively? Schedule a short session with your customer success manager — we'll make sure the transition goes smoothly.

Meeting bots that show up — even last minute

You know the drill: a meeting starts that wasn't on your calendar. Tough if your meeting bots rely on calendar events. In the next release you'll be able to paste a meeting link and have the bot join — even if you forgot to invite it or there's no calendar item.

Public API — connect with any ATS or CRM

Our APIs already exist; we use them internally for the Simply x Salesforce app. What's coming: a public, well-documented version that lets you or your integration partner connect Simply to any ATS or CRM — Bullhorn, OTYS, Carerix, Recruitee, or an internal tool you built yourself. Everything you do in the UI today (pulling conversations, generating summaries, managing mappings, pushing candidate data) becomes programmatically accessible.

Custom flows per client

You know the drill. You have a process, but for your business certain things need to be just a bit different. You get a lot of candidates and want to screen submitted CVs for suitability before you even parse them into your system. A document — certificate, ID, qualification — that has to be validated for expiry every single time. A specific approval step for certain role profiles.

We're building a system that lets us handle every edge case quickly — not weeks of work or thousands of euros later, but automation within your own ATS or CRM. No changes needed to your core systems; everything runs through Simply and talks with or inside your ATS via existing workflows.

And more

Lots of smaller improvements landing one by one over the coming weeks. Got a specific use case or integration you're hitting? Let us know — we factor it into prioritisation.

What this means for your workday

Until now, AI in recruitment was mostly a time-saving story. Process notes faster. Format CVs faster. Fill the CRM faster. That's all still true, and with Auto Processing and the redesign it only gets faster.

But agentic AI changes the story. The question is no longer "how much faster do I do this?" — it's "what don't I have to do at all anymore?" An agent that rewrites introductions per vacancy, match-scores candidates with audit trail, drafts emails with full context: those are tasks that used to live in your workday and now disappear from it.

What do you do with that time? That's a question for your business case, not for our release notes.

Getting started

Everything in this article is live now (Simply Ask agentic in beta, the rest GA), except the roadmap items.

• Want a demo of Simply Ask agentic? Book a session — we'll walk through it on your own CRM context
• Try Auto Processing now? Log in, the first conversation after this release gets processed automatically
• Questions about the Salesforce redesign or a specific workflow? Reply to the release email or call your customer success manager

No pitch. Just thinking along about how to fit this into your process.